Digital Marketing · Online Contests

Turn attention into participation.

Custom online contests give people a reason to do more than notice your campaign. They can play, enter, explore and take the next step with your business.

Built to support radio, social and local promotions
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From airtime to action
01
Hear itRadio creates awareness, trust and curiosity.
02
Play itA contest gives listeners a reason to participate.
03
Act on itFollow-up turns attention into a measurable next step.
Campaign strategyOne idea across every channel
Interactive creativeQuizzes, games and contests
Lead follow-upA clear, measurable next step

Why it matters

The commercial should be the beginning—not the entire campaign.

Radio is exceptionally good at building familiarity, trust and top-of-mind awareness. But when someone becomes interested, they need a clear place to go next.

That is where digital support changes the campaign. A custom landing page, game, contest, quiz or follow-up sequence turns passive listening into participation—and gives the advertiser something measurable to build on.

Online Contest Example · Automotive

What’s New at Automaxx?

A radio-to-digital contest concept created to showcase Automaxx’s extraordinary range of pre-owned vehicles while driving online engagement and in-store test drives.

Opening screen for the What's New at Automaxx interactive contest
Dash for Cash contest introduction
Dash for CashA simple weekly challenge that turns a radio prompt into an online entry.
Automaxx campaign showing three ways to win
Three ways to winTwo online cash-prize opportunities lead to the in-store test-drive grand prize.

Online chance 01

Dash for Cash turns curiosity into a weekly habit.

Radio can invite listeners to identify a mystery vehicle from its dashboard. The digital experience handles the reveal, the multiple-choice challenge and the entry form.

  • Creates a simple on-air call to action
  • Encourages repeat weekly visits
  • Captures useful lead and shopping-timeline information
Dash for Cash mystery dashboard landing screen Vintage dashboard image in the Dash for Cash guessing game Dash for Cash vehicle guess and entry form

Online chance 02

Stick the Shift makes the campaign memorable.

A mobile-friendly reaction game invites players to move through the gears without stalling. Engine sounds, timed shifts and a contest entry create an experience people are more likely to remember—and share.

  • Works on desktop, phone and tablet
  • Connects automotive nostalgia with younger drivers
  • Provides a second online contest-entry opportunity
Stick the Shift contest instructions Interactive Stick the Shift driving game Stick the Shift contest entry form

The strategic difference

Radio creates the audience. Digital creates the pathway.

This concept shows how I can support a radio advertiser with campaign strategy, creative development, interactive digital experiences, entry capture and follow-up—without losing the personality that made the promotion interesting in the first place.

Automaxx one hundred thousand dollar test-drive grand prize screen

What could your radio campaign become?

Let’s build a campaign that listeners can hear, experience and act on.

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