Current offers and campaigns
Promotions that put your business in front of local listeners
Browse active sponsorship and advertising packages for Shine FM and The Light. Find the right campaign by season, market, station, or community impact.
Featured promotions
Promotions your audience will love
Our most popular ways to connect your brand with local families, from summer camp season to live sports contesting to our biggest community moment of the year.
Christmas Miracles
Shine FM's biggest community moment of the year. Each December, we ask our advertisers and listeners to help complete the Christmas wish lists of Calgary families facing a hard season, and your business is part of the story Calgary remembers long after the season ends.
- 200 x :30-second commercials, airing 6 AM to midnight, November 1 – December 26
- Minimum 170 name mentions plus live Jock Talk mentions
- A Day of Music feature included, subject to availability
- Logo in our Circle of Friends and on the contest page, plus social exposure
Flames & Stampeders Sponsorships
Put your business at the center of the moments Calgary families cheer for most. Our Flames and Stampeders sponsorships pair your name with live game contesting on Mountain Mike's morning show, giving your business a spotlight regular advertising can't match.
- Exclusive team association, not shared with a competitor
- Weekly on-air name mentions during contesting
- Recommended on-air advertising to run alongside the sponsorship
- VIP option available with bonus commercials and a flexible cancellation window
Send Your Kids to Camp
Get a jump on summer camps — parents start planning as early as the new year. Send Your Kids to Camp puts your program in front of over 150,000 family listeners across Calgary, Edmonton and Red Deer, right when they're deciding where their kids will spend the summer.
- 50 x :30-second commercials — 25 spots 6 AM–midnight plus 25 run-of-schedule
- Live on-air mentions from our hosts, in their own words
- Logo and registration featured on the Send Your Kids to Camp contest page
- Additional reach with mentions across our social channels
- Custom packages built around your program, your dates and your market
Community impact
Promotions built around generosity and local goodwill
These campaigns connect your brand with practical support for families while giving your business meaningful radio, digital, and social exposure.
Christmas Miracles
Help complete the Christmas wish lists of Calgary families facing a hard season, while aligning your brand with generosity, hope, and community care. Now in its 8th year, it's Shine FM's biggest community moment of the year, and the trust it earns extends straight to you.
- 200 x :30-second commercials, November 1 – December 26
- Minimum 170 name mentions plus live Jock Talk mentions
- A Day of Music feature included, subject to availability
- Logo in our Circle of Friends and on the contest page, plus Facebook and Instagram exposure
Signature Promotions
Align your brand with major annual promotions built around community, family, generosity, and seasonal excitement.
- Four annual promotional moments
- Repeated on-air and digital exposure
- Audience familiarity throughout the year
Seasonal
Stay visible during key moments of the year
Seasonal campaigns keep your brand active when listeners are planning, shopping, travelling, giving, and celebrating.
Spring Promotion
A new spring campaign is in the works. Packages and details will be posted here once the promotion is finalized.
Get on the early list
Send Your Kids to Camp
Get your camp in front of parents while they're deciding where their kids will spend the summer, with custom packages built around your program and dates.
- 50 x :30-second commercials across the flight
- Live on-air mentions plus contest page and social exposure
Live sports contesting
Flames & Stampeders Sponsorships
Sports contesting is a big feature of our programming, with Mountain Mike bringing your business into the morning show every week. It's the kind of promotional association and audience excitement that regular advertising alone can't recreate, and it puts your name alongside the teams Calgary already can't stop talking about.
- Sponsor the Calgary Flames, the Calgary Stampeders, or both
- Weekly contesting and name mentions during Mountain Mike's morning show
- Recommended on-air advertising to run alongside the sponsorship
- VIP option available with bonus commercials and a flexible cancellation window
Business visibility
Keep your business visible with local listeners
These options are designed for ongoing recognition, local brand awareness, and campaigns that help businesses stay top of mind.
Around Town
A recurring local feature that shines a light on businesses and encourages Shine FM listeners to shop local.
- Weekly branding messages
- Shared feature with non-conflicting businesses
- Logo and website link on advertiser listing
Local Radio Campaigns
Build awareness with flexible radio schedules that can be shaped around your market, timing, audience, and budget.
- Flexible schedule options
- Market-specific campaigns
- Brand-safe family-focused environment
Advertiser Listings
Add digital visibility to your campaign with logo and link placement that helps interested listeners find your business.
- Logo and backlink opportunities
- Contest page visibility where applicable
- Social exposure on selected promotions
Event promotion
Promote your event before the big day
Event Promotion packages help build awareness in the days and weeks leading up to an event. Packages include scheduled radio messages and event calendar listings, with matching schedule support available for qualifying non-profit organizations.
- Multiple event promotion package levels available
- :30-second messages scheduled before the event
- Matching bonus schedules for qualifying non-profits
- Event calendar listing on station websites
- Day-of-event messaging ends one hour before the event
Year-round sponsorship
Signature Promotions Sponsor
Align your business with Shine FM's four flagship promotions: Fill Your Fridge, Fall Jet Away, Christmas Miracles, and our Spring Promotion. Instead of a one-time advertising spike, Signature Sponsorship creates a sustained rhythm of audience familiarity throughout the year.
- Four annual signature promotions
- Consistent seasonal visibility
- Trusted voice association through promos and jock talk
- Logo placement on contest pages and Circle of Friends
- Social media exposure during each promotional period
Long-term partnership bonus
The VIP Partnership Bonus
The longer you partner with Shine FM, the more your schedule grows at no extra cost. Lock in your rate and your availability, and we add bonus commercials on top of your paid campaign.
- Commit for 1 year and receive a 35% bonus schedule on top of your paid campaign
- Commit for 5 years and receive an additional 30% bonus, for a combined 65% bonus schedule
- 90-day cancellation notice applies to all annual and VIP commitment plans
Ready to explore a promotion?
Let's build a package that fits your goals, audience, and budget.
Ask for current availability, market options, timing, and a recommendation for your business.
Understanding Shine FM Promotion Terms
Circle of Friends
Circle of Friends is Shine FM’s email newsletter, delivered to listeners who want to stay informed about contests, community events, station updates, and special promotions. Sponsors may receive logo placement, website links, and additional promotional visibility within the newsletter.
Day of Music Sponsorship
Become the exclusive sponsor of an entire day of music programming on Shine FM. Your business receives recurring sponsor mentions throughout the day, creating strong brand awareness and positive association with the listening experience.
REACH (6AM–6PM)
REACH refers to Shine FM’s premium daytime listening hours, including morning drive, midday, and afternoon drive periods. These are typically the station’s highest-listened-to hours and provide broad audience exposure.
Jock Talk
Jock Talk refers to live on-air mentions delivered by Shine FM personalities. These endorsements sound more conversational and personal than traditional commercials and help create stronger audience connection.
Event Promotion Packages
Event promotion packages help organizations build awareness and increase attendance for upcoming events. Packages vary based on the number of radio commercials and promotional opportunities included.
Signature Promotions Sponsor
A Signature Promotions Sponsor receives visibility across multiple major Shine FM promotions throughout the year, creating consistent exposure and ongoing brand recognition with listeners.
