Radio Has Been My Foundation

I’ve worked in radio for more than 30 years—and in that time, I’ve worn just about every hat the industry offers. I started in market research for Corus Entertainment, studying how people listen, why they choose certain stations, and what actually moves an audience to take action.

From there, I moved into radio advertising sales, working with stations across Alberta—big-city frequencies to quiet rural communities, and every kind of small-town station in between. That experience taught me something no textbook ever could: how local businesses think, and how local audiences respond.

I have learned the rhythms of dayparts, the importance of frequency, and the subtle difference between an ad people hear and an ad people remember. I saw firsthand how radio—done well—can change the trajectory of a business.

And while radio was my foundation, digital became my evolution.

I’ve been working in digital marketing since 1998 and built my first websites in Dreamweaver. I ran campaigns on Facebook when it was the only social media channel. And I’ve been integrating radio and digital together long before it became standard practice.

Fast forward to today:
I bring every chapter of that experience into the work I do.

I help Alberta businesses create smart, intentional Shine FM campaigns that connect deeply with listeners—and then I build the digital systems that catch the response, automate the follow-up, and turn awareness into measurable growth.

It’s not about being everywhere.
It’s about being clear, strategic, and consistent.

And I’m here to guide you through that—on air, online, and every step in between.