BlogJodimorel2026-02-02T03:00:48+00:00

The Blog

Welcome to My Marketing Journal

Real insights, practical strategies, and stories from 30 years in radio and digital.

The Blog

Welcome to My Marketing Journal

Real insights, practical strategies, and stories from 30 years in radio and digital.

Expert guidance and support to connect your message, your audience, and your results.

Ideas and insights to help your marketing connect, convert, and make an impact.

Advertising, Local Business, Radio, Shine FM

The Power of Local Radio in Calgary & Alberta: Why Audio Still Wins for Local Business Marketing
Continue Reading
Insights, Local Business, Radio, Shine FM

Stop Listing Features. Start Building Trust: Story-Based Radio Ads on Shine FM
Continue Reading
Advertising, Local Business, Radio, Shine FM, Uncategorized

The Great Reversal: Cheap Clicks Are Over. Trust Is the Metric that Matters.
Continue Reading
Advertising, Local Business, Radio, Shine FM

Why Radio Still Works in 2026 (and Why Local Businesses Still Win With It)
Continue Reading
Advertising, Local Business, Radio, Shine FM

Radio Advertising Calgary: A Practical Guide for Local Businesses (2026)
Continue Reading
Advertising, Radio, Shine FM

Lessons From The Wizard – Roy Williams: What He Taught Me About Radio That Still Matters
Continue Reading

Previous 234 Next