At IDMD Digital Marketing, we build those systems.
Whether you’re advertising on Shine FM, scaling across Calgary, Edmonton, or Red Deer, or simply want a smarter digital foundation, we help you create the right structure to attract, convert, and keep more customers.
Build Awareness With Shine FM
Reach a loyal, values-driven Alberta audience with unmatched format exclusivity.
Capture Leads Instantly
From landing pages to forms to booking systems — we build the funnel that moves people to action.
Follow-Up That Converts
AI, SMS, and email sequences that turn inquiries into appointments automatically.
Measure What Matters
See your ROI clearly with full attribution across radio + digital channels.
Most begin with a conversation and review—looking at how leads are currently handled, where friction exists, and whether changes would meaningfully improve outcomes.
If it’s not a good fit, I’ll say so.
Data is used to inform decisions, not overwhelm teams.
My background in analytics and market research helps translate activity into insight—so businesses understand what’s generating interest, where leads stall, and how to improve follow-through without overcomplicating systems.
IDMD is a marketing strategy and systems consultancy that supports how businesses attract, manage, and follow up with leads—especially those generated through trusted media like radio.
The focus is not on chasing trends, but on building clear, reliable processes that help businesses respond to interest, track engagement, and build relationships over time.
You work directly with me—no handoffs, no layers.
That means:
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practical guidance
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honest feedback
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realistic expectations
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clear boundaries
I’m selective about the work I take on because long-term alignment matters more than volume.
IDMD works best with organizations that:
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generate leads through media, referrals, or visibility
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value trust and reputation
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want clarity and structure
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need better follow-up and insight, not more noise
This often includes home services, professional services, real estate, education, and community-based organizations.
I’m Jodi Morel, founder of IDMD, with more than 25 years of experience across radio, marketing strategy, audience research, web development, analytics, and campaign execution.
My work sits at the intersection of media, messaging, and business operations—helping organizations understand what happens after attention is captured.
Many businesses invest in advertising but lack the internal systems to:
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respond quickly to inquiries
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track where leads come from
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follow up consistently
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learn what’s actually working
IDMD helps close that gap so advertising efforts—especially radio—have a better chance of producing real outcomes.
