Current offers and campaigns
Promotions that put your business in front of local listeners
Browse active sponsorship and advertising packages for Shine FM and The Light. Find the right campaign by season, market, station, or community impact.
Featured for summer
Summer promotions your audience will love
Two powerful ways to connect your brand with local families this summer.
Fill Your Fridge Summer Promotion
Sponsor a meaningful summer giveaway that helps local families while putting your business in front of an engaged Shine FM and The Light audience.
- 70 x :30-second advertising messages
- 50 additional bonus :30-second messages
- Produced promotional name mentions and on-air personality mentions
- Logo, backlink, contest page, advertiser listing, Facebook, and Instagram exposure
Summer Sizzler BOGO Radio Advertising
Buy one advertising schedule and get one free across Shine FM and The Light stations. A smart way to stretch your summer budget while keeping your brand visible.
- Buy one, get one free summer advertising offer
- Available across all participating stations
- Flexible radio schedules for June, July, and August
- Ideal for staying visible while competitors slow down
Community impact
Promotions built around generosity and local goodwill
These campaigns connect your brand with practical support for families while giving your business meaningful radio, digital, and social exposure.
Fill Your Fridge
Fill Your Fridge pairs practical help with high-value local exposure. Shine FM and The Light invite local businesses to partner with a campaign centered on supporting local families while putting your business in front of an engaged audience.
- 70 x :30-second advertising messages
- 50 additional bonus :30-second messages
- Produced promotional name mentions and on-air personality mentions
- Logo and backlink on the contest page and advertiser listing
- Facebook and Instagram exposure
Christmas Miracles
Help support families facing hardship at Christmas while aligning your brand with generosity, hope, and community care.
- On-air advertising and promotional mentions
- Live jock talk opportunities
- Website, newsletter, and social visibility
- A portion of sponsorship supports the initiative
Signature Promotions
Align your brand with major annual promotions built around community, family, generosity, and seasonal excitement.
- Four annual promotional moments
- Repeated on-air and digital exposure
- Audience familiarity throughout the year
Seasonal
Stay visible during key moments of the year
Seasonal campaigns keep your brand active when listeners are planning, shopping, travelling, giving, and celebrating.
Summer Sizzler BOGO
Summer Sizzler is a buy one, get one free radio advertising offer across Shine FM and The Light stations. It gives businesses a cost-effective way to stay active through the summer while doubling the value of their schedule.
- Buy one advertising schedule and get one free
- Available across participating Shine FM and The Light stations
- Flexible :30-second radio advertising schedules
- Calgary, Edmonton, Red Deer, or multi-market options
- Designed for summer awareness during June, July, and August
Fall Jet Away
Connect your business with fall excitement through a contest-driven campaign with radio, digital, and social exposure.
- Fall promotional window
- Produced name mentions and jock talk
- Contest page and email visibility
Spring Get Away
Reach listeners as they plan for spring activities, travel, family outings, and seasonal purchases.
- Spring promotional campaign
- Promotional mentions and jock talk
- Contest, social, and email visibility
Business visibility
Keep your business visible with local listeners
These options are designed for ongoing recognition, local brand awareness, and campaigns that help businesses stay top of mind.
Around Town
A recurring local feature that shines a light on businesses and encourages Shine FM listeners to shop local.
- Weekly branding messages
- Shared feature with non-conflicting businesses
- Logo and website link on advertiser listing
Local Radio Campaigns
Build awareness with flexible radio schedules that can be shaped around your market, timing, audience, and budget.
- Flexible schedule options
- Market-specific campaigns
- Brand-safe family-focused environment
Advertiser Listings
Add digital visibility to your campaign with logo and link placement that helps interested listeners find your business.
- Logo and backlink opportunities
- Contest page visibility where applicable
- Social exposure on selected promotions
Event promotion
Promote your event before the big day
Event Promotion packages help build awareness in the days and weeks leading up to an event. Packages include scheduled radio messages and event calendar listings, with matching schedule support available for qualifying non-profit organizations.
- Multiple event promotion package levels available
- :30-second messages scheduled before the event
- Matching bonus schedules for qualifying non-profits
- Event calendar listing on station websites
- Day-of-event messaging ends one hour before the event
Year-round sponsorship
Signature Promotions Sponsor
Align your business with Shine FM's four flagship promotions: Fill Your Fridge, Fall Jet Away, Christmas Miracles, and Spring Get Away. Instead of a one-time advertising spike, Signature Sponsorship creates a sustained rhythm of audience familiarity throughout the year.
- Four annual signature promotions
- Consistent seasonal visibility
- Trusted voice association through promos and jock talk
- Logo placement on contest pages and Circle of Friends
- Social media exposure during each promotional period
Ready to explore a promotion?
Let's build a package that fits your goals, audience, and budget.
Ask for current availability, market options, timing, and a recommendation for your business.
Understanding Shine FM Promotion Terms
Circle of Friends
Circle of Friends is Shine FM’s email newsletter, delivered to listeners who want to stay informed about contests, community events, station updates, and special promotions. Sponsors may receive logo placement, website links, and additional promotional visibility within the newsletter.
Day of Music Sponsorship
Become the exclusive sponsor of an entire day of music programming on Shine FM. Your business receives recurring sponsor mentions throughout the day, creating strong brand awareness and positive association with the listening experience.
REACH (6AM–6PM)
REACH refers to Shine FM’s premium daytime listening hours, including morning drive, midday, and afternoon drive periods. These are typically the station’s highest-listened-to hours and provide broad audience exposure.
Jock Talk
Jock Talk refers to live on-air mentions delivered by Shine FM personalities. These endorsements sound more conversational and personal than traditional commercials and help create stronger audience connection.
Event Promotion Packages
Event promotion packages help organizations build awareness and increase attendance for upcoming events. Packages vary based on the number of radio commercials and promotional opportunities included.
Signature Promotions Sponsor
A Signature Promotions Sponsor receives visibility across multiple major Shine FM promotions throughout the year, creating consistent exposure and ongoing brand recognition with listeners.
